Experience
Principal, Designer+Architect
InfinityPlusOne
- Available for consulting opportunities starting June 2013. Contact Now
- Current focus: user research, product & design strategy, mobile & responsive design, iterative design, and rapid prototyping.
- Recent clients: Funding Gates, Happy Cog Studios, Refinery29, and Rosenfeld Media.
UX Designer & Developer (Consultant)
Refinery29
- Designed and assisted in implementation of company’s first mobile site. As a result, a previously out-of-control bounce rate was brought in line with the rest of the site.
- Provided strategic vision and spearheaded movement towards a simpler/clearer site structure, that would increase eCommerce opportunities.
- Introduced company to UX methodology & techniques, including user research, user interviews, persona creation, design studio, and prototyping.
- As de facto Director of UX, worked directly with founders, VP of Product, and VP of Engineering for a startup with no prior UX culture, and helped identify and interview replacement.
- Activities: User research; design strategy; UX/UI design; mobile design; design studio; sketching; prototyping
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP; JavaScript w/jQuery & templates; Photoshop
UX Designer & Developer (Consultant)
Happy Cog
- Recently completed second engagement as a UX director, work with ADP on multiple enterprise-level applications.
- Produced IA, concept, and functional HTML5+CSS3 prototype of the Mozilla Community Map, which is now Mozilla’s Community page.
- Introduced and helped codify design studio techniques for use by UX team.
- Activities: User research; UX/UI design; design studio; enterprise design; sketching; prototyping
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP; JavaScript w/jQuery/Dojo/JIT; Photoshop
UX Designer & Developer (Consultant)
The Gilt Group
- Embedded with UX Team as prototyper/interaction designer, working on Gilt.com v2.0.
- Worked directly with Director of User Experience and product managers, providing design insight, while providing education and exposure to a prototype-centric methodology.
- Provided rapid prototyping for successive iterations of design and usability testing during high-visibility redesign.
- Activities: Interaction design; eCommerce; rapid prototyping; live prototyping
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP; JavaScript w/jQuery & templates; Photoshop
Strategic Board Advisor, UX Designer & Developer (Advisor & Consultant)
Rosenfeld Media
- Principal designer and architect for v2.0 of UX Zeitgeist.
- Changing scope and strategy of UX Zeitgeist, to increase salience in the UX community.
- Activities: Product strategy; UX design; sketching; prototyping; Rails development
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP; Ruby on Rails; JavaScript w/jQuery; Photoshop
UX Designer & Developer (Consultant)
messagefirst
- Engaged as principal presentation layer architect for all future projects.
- Active practitioner in all stages of research, design, and presentation.
- Activities: UX design; design studio; sketching; prototyping
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP; JavaScript w/jQuery/YUI3; Photoshop
Board Advisor & Lead Developer (Advisor)
Information Architecture Institute
- Recently appointed as a member of the Institute’s Board of Advisors.
- Working on improving Institute’s web presence, starting with the IDEA Conference websites.
- Activities: general strategy; web design and development
- Links: IDEA2009 Conference, IDEA2010 Conference
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP; JavaScript w/jQuery; Photoshop
User Experience Consultant
Night Agency, New York, NY
- Initially brought in to create wireframes and design the experience for a major mutual fund company’s website.
- Repeat engagement, on a per-client basis, assisting in creation of wireframes and conceptualization of out-of-the-box user experiences.
- Educated and advanced user experience and interaction design paradigm.
- Provided UX Strategy and IA deliverables for VanKampen.com, FilenesBasement.com, and Purex.com.
- Activities: Design strategy; social strategy; information architecture; competitive analyses; site maps; wireframing
Senior Interface Engineer (Consultant)
Schematic, New York, NY
- Multi-project engagement, building front-end templates for agency’s major corporate clients.
- Wrote mini-JavaScript API for interaction with Flash elements for Vevo.
- Built fully interactive HTML/CSS templates for multiple projects, followed by integration of these templates into .NET architecture.
- Co-developed fully functional prototype for use in UX trials.
- Links: Vevo.com, LaneFurniture.com, BroyhillFurniture.com
- Technologies: HTML/XHTML/CSS; Ajax/JSON; PHP, ASP.NET; JavaScript w/jQuery; Photoshop
Senior Web Developer (Consultant)
Time, Inc., New York, NY
- Had enviable role of roaming gnome, working on most titles on an as-needed basis; these included: Real Simple, Health, InStyle, MyRecipes, and MyHomeIdeas.
- Primary front-end developer for RealSimpleRealLife.com, Recipes.Health.com, TVFan.EW.com (discontinued).
- Educated and advanced user experience and web interaction paradigm.
- Activities: Front-end development; interaction design; prototyping; Rails development
- Technologies: HTML/XHTML/CSS; Ajax/JSON; Ruby/PHP; Ruby on Rails; JavaScript w/YUI/jQuery/Prototype/MooTools
Senior Interface Engineer (Consultant)
IconNicholson, New York, NY
- Developed front-end solutions and prototypes for multiple concurrent projects in disparate environments.
- Assisted in implementing variations of front-end code for Valspar Paint website, and developed new front-end HTML/CSS/JSP templates for their Cabot Stains website.
- Front-end development using HTML/CSS/JavaScript for various clients including MasterCard, Regeneron, and Robin Hood.
- Activities: Front-end development; interaction design
- Links: Valspar, Cabot Stains, MasterCard En Español, MasterCard Worldwide, CAPS Online Education Network (discontinued)
- Technologies: HTML/XHTML/CSS; Ajax/JSON; JSP & ASP.NET; JavaScript w/YUI2/MooTools; Interwoven; Python; Photoshop
Lead Web Interface Developer (Consultant)
Bright Pages, LLC, New York, NY
- Short-term engagement as principal web interface developer for their brightpages.com product.
- Implemented HTML/CSS/JavaScript in JSP and GWT environments for early development of their 2.0 site.
- Activities: Front-end development; interaction design; prototyping
- Technologies: HTML/XHTML/CSS; JSP; JavaScript w/Prototype/script.aculo.us; Photoshop
Information Architect & User Experience Lead (Consultant)
Standard & Poor’s, New York, NY
- Was engaged as UI/UX design and technology expert for top-tier rating agency’s overhaul of one of the ratings process management system.
- Created mockups and built functional front-end prototype for an in-house reporting web application.
- Conducted reviews and provided recommendations for user interface changes for multiple stand-alone and web applications.
- Activities: Product strategy; UI design; user research; heuristic analyses; prototyping; usability testing; wireframing
- Technologies: JavaScript; HTML/XHTML/CSS; Photoshop
Web Interface Developer & Interaction Designer (Consultant)
Standard & Poor’s, New York, NY
- Built functional prototype, HTML templates, and CSS stylesheets for new eCommerce product, using wireframes and Photoshop mockups alone.
- Advised and implemented shift in web development paradigm for future of Advisor Insight product, by modeling a front-end interface which could mimic variable back-ends with minimal interaction between.
- Worked on extending cross-browser compatibility for their various web applications.
- Began work on addressing ADA accessibility concerns for certain web applications.
- Activities: Front-end development; HTML prototyping; interaction design
- Links: Advisor Insight
- Technologies: JavaScript w/prototype/DOM scripting; HTML/XHTML/CSS; Photoshop
Information Architect & Web Developer (Consultant)
Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS, San Diego, CA
- Completely redesigned and restructured website with focus on standardization and modularization, and implementation of dynamic content.
- Shifted large portions of the site to purely dynamic content, using PHP and MySQL.
- Created first Admin interface (PHP) to allow layman updates to website.
- Links: www.lfjcc.org // sdcjc.lfjcc.org // jpride.lfjcc.org // Camp Jaycee
- Technologies: PHP; Python; MySQL; JavaScript; HTML/XHTML/CSS; Acrobat & Photoshop
Test & Product Development & Design (Consultant)
RoyaltyShare, Inc., San Diego, CA
- Initiated first broad testing program for royalty tracking system website, and wrote scripts for automated testing and analysis of website.
- Worked directly with CTO in testing and guiding future product development of Royalty Tracking System.
- In process of creating comprehensive test plans and completing product specification documentation.
- Activities: Technical writing; black & white box testing; QA methodology education
- Technologies: MySQL; Python; JavaScript; HTML/XHTML/CSS; XML; Black & White Box Testing
Software Test Engineer (Consultant)
Sligo Computer Services, Inc., Remote
- Initiated first testing program for Maryland Report Card website, and wrote scripts for automated testing and analysis of website.
- Began implementation of first bug-tracking system for multiple projects.
- Technologies: Python; HTTP; XML; HTML/XHTML/CSS parsing
Software Test Engineer (Consultant)
Ankura, Herzliya, Israel
- Setup and maintained several test machines, created first database for bug tracking, and performed black and white box testing of their MIXM product.
- Increased product performance and functionality through analysis and fine-tuning of its DHTML code.
Product Development / Campaign Manager / Extranet Developer
eZula, Inc., San Francisco, CA
- Worked with Executive Team in design, development, and implementation of both the user-interface (web) and back-end (database) for their ezManager extranet client application.
- Developed and tested various components of ezManager application.
- Worked directly with principle software architects to push forward ezManager development.
- Technologies: SQL/Access; VBScript/JavaScript; ASP/ADO; HTML/XHTML/CSS
Content Engineer / Catalog Analyst
EoExchange, Inc., San Francisco, CA
- Created tools as well as a testing suite for Content Team, and developed automation scripts for tracking and monitoring of content, as well as for delivery of e-mail notifications.
- Designed, developed, and maintained Team’s Intranet, and managed over a dozen separate databases on several machines.
- Technologies: SQL/ObjectStore; VBScript/JavaScript/Perl; ASP/ADO; HTML/XHTML/CSS/XML
Skills
Education
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University of California, San Diego
MA, Comparative Political Science (Voting & Elections), Spring '05
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Michigan State University Honors College
BA, With Honor, May '99
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Hebrew University of Jerusalem
Israel, Aug '97–Jun '98
Associations
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Information Architecture Institute
Board Advisor, and Web & Mobile Director for IDEA2009 & IDEA2010
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Interaction Design Association (IxDA)
Local Leader for NYC; Web & Mobile Developer for Interaction|10; Mobile Developer for interaction eleven; Technical Director for Interaction12
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IA Summit 2010
Web Site Producer & UX Designer/Developer