Yoni’s professional journey has been dedicated to identifying and addressing gaps within organizations, processes, personnel, and research to improve productivity and enhance individual fulfillment. With over 20 years of experience, his career has evolved from an academic in political science, to roles in software development, UX research, design, and strategic leadership as a creative technologist.

Yoni has worked and led as both a designer and a developer at small startups, consultancies, and Fortune 500 companies. He has delivered solutions and launched products in government, finance, healthcare, media, retail, renewable energy, non-profits, and higher education.

Most recently, Yoni served as the CTO for Coforma, LLC, an 8(a) and SDVOSB-certified provider of digital services. As the company grew from eight employees to 120, he grew his team from just himself, to over 40 technologists, staffed to several concurrent government contracts. During that time, Yoni engaged with dozens of partner organizations on both business development efforts as well as to staff and guarantee high-quality delivery of contract requirements for the Centers for Medicare & Medicaid Services (CMS), the Office of Personnel Management (OPM), the Department of Veterans Affairs (VA), the Department of Homeland Security (DHS), and the General Services Administration (GSA).

Prior to that, his skills were brought to bear for Gusto, Futuredraft, Nasdaq, Standard & Poor’s, The Gilt Group, Happy Cog, and many others. He’s rocked the UX casbah on projects for S&P, Mozilla, Time, Purex, Keds, Gilt, and ADP, and his solutions have a penchant for seeing the light of day.

He's served as an advisor for Rosenfeld Media as well as the IA Institute, and as the man behind the UX scene, Yoni has been responsible for over a dozen IxDA and IA Institute websites, and he served as Technical Director for Interaction12 in Dublin.

Yoni has also led workshops on collaborative sketching and prototyping at IDEA, Interaction, IA Summit, and Big Design conferences.

Yoni has a masters degree in Comparative Political Science from the University of California, San Diego. While at UCSD, he sought to improve research methodology by using available technologies to work more efficiently in the study of comparative electoral systems, voter strategy, and other related sub-fields.

When he’s not working, Yoni writes music, builds ball pits and ninja courses for his children, and a whole lot of Lego for himself.